Good Wood Media Inc.

Media Clout

• Media clout on its own can be a misleading way to judge the effectiveness of a media partner.

• It often just means tonnage managed by junior staff; buying stuff that is not directly designed for your specific needs.

• In Canada the top five media groups are very competitive, none have dominant market share, as is evidenced in the table below:

Media Network	Billings	Market Share
Mediacom	$600 MM	5.4%
OMD	$450 MM	4.1%
M2 Universal	$420 MM	3.8%
MediaEdge:CIA	$420 MM	3.3%
Cossette	$360 MM	3.3%
Source: RECMA Cdn Billings Report, Nielsen 2005 total Cdn Ad revenues of $11,065 MM

• Good Wood Media billings — 15 million.

• Senior, experienced people with all important relationship clout.

• Good Wood rates rival the big buying shops, and the quality of our buys is right up there with the "big boys".